Beanealogy

Bean Sprouts' owners Shannon Seip and Kelly Parthen are already trusted sources for parents. Their nationally syndicated column, Cinematters, ran in over 50 regional parenting magazines, capturing a readership of more than three million.

While working with editors and readers, Shannon and Kelly identified a need for freshly made, healthy food for young children — food that parents could trust was wholesome, but that they didn't have to prepare themselves.

After researching the marketplace, Shannon and Kelly discovered that while several restaurants offer adults healthy choices, nutritious children's options are largely unavailable. In-depth research of healthy baby and child food recipes by renowned child nutritionists and chefs provided the inspiration for the Bean Sprouts menu.

Parents themselves, Shannon and Kelly know that fun is the key to winning over kids. That's why their syndicated column was so successful in helping families spark silly and meaningful family time. They will tap into the fun factor to successfully grow Bean Sprouts.